AI Services Policy

KFN Media is committed to the responsible, ethical, and transparent use of artificial intelligence ("AI") technologies in the delivery of our services. This AI Usage and Responsible AI Policy explains how AI may be used within our business, the principles that guide its use, and the responsibilities of both KFN Media and our clients.

This Policy applies to all AI-powered services, automation systems, machine learning solutions, large language models, generative AI tools, and other AI technologies developed, integrated, or provided by KFN Media.

AI may be used to assist with, but is not limited to:

• Content generation
• Software development assistance
• Customer support
• Workflow automation
• Data analysis
• Search and information retrieval
• Business intelligence
• Document processing
• Image or media generation
• Productivity and operational improvements

AI is intended to support human decision-making and operational efficiency and is not designed to replace professional judgement where such judgement is required.

Where appropriate, AI-generated outputs are reviewed by qualified personnel before being delivered to clients. Clients remain responsible for reviewing, validating, and approving any AI-generated content, recommendations, code, or other outputs before relying on them.

Artificial intelligence systems may produce inaccurate, incomplete, outdated, or unexpected results. KFN Media does not guarantee the accuracy, completeness, reliability, or suitability of AI-generated outputs and recommends independent verification where decisions of legal, financial, medical, regulatory, or commercial significance are involved.

Clients are responsible for:

• Reviewing AI-generated content before publication or implementation.
• Ensuring compliance with applicable laws and regulations.
• Verifying factual information and technical recommendations.
• Using AI outputs responsibly and ethically.
• Obtaining any required permissions before submitting third-party or confidential information to AI-powered services.

KFN Media is committed to protecting personal and confidential information when using AI technologies. Personal data will be processed in accordance with our Privacy Policy, applicable agreements, and relevant data protection legislation, including the General Data Protection Regulation (GDPR), where applicable.

Where third-party AI providers are used, KFN Media seeks to use providers that implement appropriate security and privacy safeguards. The processing of information by those providers may also be subject to their own privacy policies and contractual terms.

Ownership of AI-generated deliverables will be governed by the applicable agreement between KFN Media and the client. AI technologies, models, platforms, prompts, methodologies, workflows, and proprietary systems used by KFN Media remain the intellectual property of KFN Media or their respective owners unless otherwise agreed in writing.

Clients must not use AI services provided by KFN Media to:

• Generate illegal or fraudulent content.
• Violate intellectual property rights.
• Create malicious software or facilitate cybercrime.
• Produce discriminatory, abusive, hateful, or harmful material.
• Mislead individuals through impersonation or deceptive content.
• Circumvent applicable laws, regulations, or third-party terms of service.

KFN Media reserves the right to suspend or terminate AI-related services where misuse is identified.

AI technologies evolve rapidly. KFN Media may update, replace, or improve AI models, providers, workflows, and integrations to improve security, performance, compliance, and service quality.

AI services are provided on an "as available" and "best efforts" basis unless otherwise agreed in writing. KFN Media does not guarantee uninterrupted availability, error-free operation, or specific business outcomes resulting from the use of AI technologies.

KFN Media may update this AI Usage and Responsible AI Policy at any time to reflect technological developments, legal requirements, industry standards, or changes to our services. The latest version will be published on our website.

For questions regarding this AI Usage and Responsible AI Policy or our use of artificial intelligence, please contact KFN Media through our contact page.